Badr Mohay-Ul-Din Bhutta

The natural environment is seriously threatened by a variety of environmental issues. Green consumption practices are crucial for protecting the environment, which eventually helps society as a whole. The purpose of this study is to look at how social media affects young people's green consumption behaviors when they exhibit pro-environmental behavior. With the lens of the theory of planned behavior, this study explores the role of social media marketing. Additionally, this research aims to explore how pro-environmental behavior might act as a mediator. Data was collected from 310 college and university students through email. The hypothesized model has been tested using structural equation modeling (SEM) on PLS. Results exhibited that social media marketing positively influenced pro-environmental behavior and green consumption behavior. Pro-environmental behavior positively mediates the relationship. By integrating digital marketing techniques and environmental psychology, this research offers new insights. Marketers and legislators use these insights to develop more successful social media campaigns that support green products and foster pro-environmental attitudes. Businesses wanting to grow their eco-friendly product offerings may benefit from this study, which examines how social media influences customer behavior toward green consumption for environmental protection.

The corporate business faces escalating social and competitive challenges in today's worldwide economy. Literature has revealed the existence of several internal disciplining mechanisms of corporate governance that are hypothesized as factors influencing firm performance. This paper reviews the theoretical and practical research on internal mechanisms of corporate governance, especially dividend payouts, CSR, environmental strategy, transformational leadership and firm performance. The main purpose of this study is to evaluate the role of leadership and environmental strategy in CSR and firm performance. Data were collected from managers of Pakistani financial analysis businesses. The ultimate sample size was 100, and data was collected through a questionnaire. This study found empirical evidence that favors an internal mechanism and CSR affecting firm performance, transformational leadership, and environmental strategy serve as a mediator among firm performance and CSR. Moreover, this research keen analysis on the previous studies related to CSR in emerging economies. Firms, policymakers, and practitioners may make efforts to enhance their CSR practices. Overall, we draw the conclusion that socially responsible corporate enterprise endeavors have a higher chance of success in Pakistan.

The corporate business faces escalating social and competitive challenges in today's worldwide economy. Literature has revealed the existence of several internal disciplining mechanisms of corporate governance that are hypothesized as factors influencing firm performance. This paper reviews the theoretical and practical research on internal mechanisms of corporate governance, especially dividend payouts, CSR, environmental strategy, transformational leadership and firm performance. The main purpose of this study is to evaluate the role of leadership and environmental strategy in CSR and firm performance. Data were collected from managers of Pakistani financial analysis businesses. The ultimate sample size was 100, and data was collected through a questionnaire. This study found empirical evidence that favors an internal mechanism and CSR affecting firm performance, transformational leadership, and environmental strategy serve as a mediator among firm performance and CSR. Moreover, this research keen analysis on the previous studies related to CSR in emerging economies. Firms, policymakers, and practitioners may make efforts to enhance their CSR practices. Overall, we draw the conclusion that socially responsible corporate enterprise endeavors have a higher chance of success in Pakistan.