Fuad Sawari
Fuad Sawari has a total of 4 co-authors. Here are the top co-authors by number of shared publications:
- Ahasanul Haque
Department of Business Administration, International Islamic University Malaysia, Box. No. 10, 50728, Kuala Lumpur, Malaysia
1 shared publication - Aida Mokhtar
IIUM
1 shared publication - Amilah Awang Abd. Rahman @ Jusoh1 shared publication
- Faiswal Kasirye
School of Media and Communication , 1888 Bowling Green State University , Bowling Green , 43403 , OH , USA
1 shared publication
Latest Publications
- Open Access
- 30 October 2025
- Published by IIUM Press in Intellectual Discourse
- Vol. 33 (3)
Development of a Model for Advertising Professionalism from the Maqasid Al-Shari’ah Perspective
The study proposes a new Islamic model for advertising agencies that embraces a normative perspective framed by Maqasid Al-Shari’ah. The phenomenological research design was adopted through semi-structured interviews carried out on 25 advertising industry practitioners and academicians well-versed in Maqasid Al-Shariah. The findings reveal that advertising agencies applied various Maqasid Al-Shari’ah principles in their codes of conduct, but they did not adhere to the same set of standards whilst academics recommended that Maqasid Al-Shari’iah elements be embedded in a standardised code of conduct and implemented in an ecosystem that ensures professionalism and sustainability. The study is significant as it examined both advertising agency and academic perspectives giving birth to the Model of the Implementation of the Advertising Codes of Conduct using Maqasid Al-Shari’ah that visualises how best to implement Maqasid Al-Shari’ah.
- 30 October 2025
- Published by IIUM Press in Intellectual Discourse
- Vol. 33 (3)
Open AccessDevelopment of a Model for Advertising Professionalism from the Maqasid Al-Shari’ah Perspective
The study proposes a new Islamic model for advertising agencies that embraces a normative perspective framed by Maqasid Al-Shari’ah. The phenomenological research design was adopted through semi-structured interviews carried out on 25 advertising industry practitioners and academicians well-versed in Maqasid Al-Shariah. The findings reveal that advertising agencies applied various Maqasid Al-Shari’ah principles in their codes of conduct, but they did not adhere to the same set of standards whilst academics recommended that Maqasid Al-Shari’iah elements be embedded in a standardised code of conduct and implemented in an ecosystem that ensures professionalism and sustainability. The study is significant as it examined both advertising agency and academic perspectives giving birth to the Model of the Implementation of the Advertising Codes of Conduct using Maqasid Al-Shari’ah that visualises how best to implement Maqasid Al-Shari’ah.