Theory Testing Using Case Studies in Business-to-Business Research
Authors:
- Wesley J JohnstonWJWesley J Johnston
- Mark P LeachMLMark P Leach
- Annie H LiuALAnnie H Liu
- 1 May 1999
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 28 (3) , 201-213
Abstract
No abstract availableKeywords
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