Consumer segmentation based on situational appropriateness ratings: Partial replication and extension
Authors:
- Sara R. JaegerSJSara R. Jaeger
- Christina M. RoigardCRChristina M. Roigard
- Grace RyanGRGrace Ryan
- David JinDJDavid Jin
- Davide GiacaloneDavide Giacalone
- 1 January 2021
- journal article
- research article
- Published by Elsevier in Food Quality and Preference
- Vol. 87
Abstract
No abstract availableKeywords
Funding Information
- Ministry for Business Innovation and Employment
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