Recep İbRahim Pinar

Digital transformation has become a critical activity for competitiveness in many sectors, including the airline industry, a key segment of the tourism transportation sector. Digital technologies continue to improve airlines' working methods daily, and cabin crews are also affected by this transformation. This study investigates digital transformation activities carried out in the cabin crew departments of airlines that adopt different strategies and examines their impact on operational processes. The research was conducted using qualitative methods in two airline companies operating in Turkey: one being the flag carrier Full-Service Carrier (FSC) and the other a Low-Cost Carrier (LCC). Semi-structured interviews were conducted with participants face-to-face and via video conference, using the deliberate sampling method. The obtained codes were grouped under themes, and the data was analyzed. The findings reveal that digital transformation in FSC and LCC airlines is achieved through various applications with similar features, and that both types of airlines improve their operational processes through digital transformation. A transformação digital tornou-se crítica para a competitividade em muitos setores, incluindo a indústria aérea, um segmento chave para o setor de transporte turístico. Diariamente, as tecnologias digitais melhoraram os métodos de trabalho das companhias aéreas, afetando também as tripulações de cabine . Este estudo investiga as transformações digitais realizadas pela tripulação de cabine das companhias aéreas, que adotam diferentes estratégias, e examina seu impacto nos processos operacionais. A pesquisa foi conduzida usando métodos qualitativos, em duas companhias aéreas que operam na Turquia: a companhia aérea nacional Full-Service Carrier (FSC) e a Low-Cost Carrier (LCC). Foram conduzidas entrevistas semi-estruturadas com os participantes, presencialmente e por videoconferência, utilizando-se o método de amostragem deliberada. Os códigos obtidos foram agrupados em temas e os dados foram analisados. Os resultados revelam que a transformação digital nas companhias aéreas FSC e LCC é alcançado por meio de várias aplicações com características semelhantes, e que ambos os tipos de companhias aéreas melhoram seus processos operacionais através da transformação digital.

Goal: This paper aims to demonstrate the mediating effect of internal integration in the relationship between long-term connections with customers/suppliers and operating performance. Businesses that want to improve operating performance often try to establish long-term relationships with customers and suppliers. However, at this stage, they neglect the internal integration process. Design/Methodology/Approach: Exploratory and empirical data were collected from Turkey's largest 500 manufacturing firms. Factor analyses were performed to verify the validity and reliability of the data set and scales. Then, the relationships between the variables were tested with a hierarchical regression model. Results: The findings show that the internal integration variable has a full mediating effect on the relationship between long-term relationships with customers/suppliers and the operating performance variable. Limitations of the investigation: This research is based only on large industrial enterprises, and the results can only be interpreted in the context of emerging economies. Practical implications: When businesses try to establish long-term relationships with customers and suppliers, they often neglect the internal integration process, making the long-term relationship processes ineffective. This research focuses on internal integration and emphasizes its impact on the relationship between variables. Originality/Value: This study on the integration of supply in the context of Turkey's largest production company is the first and original research. These results for manufacturing enterprises in developing countries with a similar economic structure to Turkey are expected to provide practical benefits.

This study aims to examine Turkish companies from a sustainability and green innovation point of view. Through this purpose, this research’s objective is to find out relationship between sustainability drivers and green innovation and also to search for green organizational culture’s mediation effect in this relationship. Survey was carried in companies operating in Turkey which were listed among İstanbul Chamber of Industry (ICI) Top 500 companies for last 3 years successively and have ISO14001 Environmental Management Certificate. According to the survey results, it was manifested that factors directing companies to sustainability having a positive relationship with green organizational culture and green innovation. It is found that there is a partial mediation effect of green organizational culture between motivating factors for sustainability and green innovation.